Herb & Hue

Over a decade ago at Pitti Filati in Florence, we discovered a dye-house that uses groundbreaking plant-based dye technology. Their mastery of botanical dyeing at scale captured our imagination immediately, sparking a vision for a yarn that would honor both fibre excellence and environmental responsibility. After years of development, that vision has finally materialized in Herb & Hue.

Through years of dedicated research and development, the dye-house has rediscovered and refined ancient dyeing techniques that were largely abandoned when petroleum-based chemicals became industry standard. Their breakthrough lies in creating self-fixing dyes—botanical colors that bond permanently to fibre without synthetic mordants or chemical interventions. This proprietary process transforms plant materials into deeply saturated, colorfast hues that suprass traditional plant-dyed yarns in vibrancy and durability.

Each shade name in the Herb & Hue collection is inspired by historic geographical regions associated with the dye plant, paired with descriptive words that evoke the color, texture, or natural essence of the shade itself.

Herb & Hue's breakthrough lies in the dye-house’s revolutionary "Naturale" process—the world's first yarn dyeing process using plants to earn Woolmark's prestigious Natural Coloration Technology certificate. This groundbreaking method harnesses the pure power of dried herbs, tree bark, leaves, and roots to create rich, lasting colors that rival any synthetic dye.

What makes this extraordinary? Zero synthetic chemicals. Zero heavy metals. Zero petroleum-derived substances. Just nature's own pigments, carefully extracted and applied using cutting-edge technology that preserves both fibre integrity and environmental purity. The result is color that doesn't just look beautiful—it embodies a cleaner, more sustainable future for textiles.

When you hold Herb & Hue in your hands, you'll immediately notice its cloud-like softness—the hallmark of premium extra-fine Merino with fibres under 19.5 microns in diameter. To put this in perspective, human hair measures around 60–100 microns across, making these Merino fibres exceptionally fine and smooth against the skin. This extra-fine diameter gives the yarn its signature luxurious feel, creating garments with incredible comfort while maintaining beautiful structure and remarkable versatility.

This premium extra-fine yarn is ideal for cables, lace, and textured patterns that demand clarity and precision. Its multi-fold construction creates a rounded yarn structure that provides exceptional stitch definition while ensuring your finished pieces will maintain their beauty through years of wear.

Herb & Hue’s signature softness makes it ideal for luxurious hats, cozy wraps, next-to-skin sweaters, and heirloom accessories. It’s a fibre choice that prioritizes comfort, elegance, and long-lasting beauty.

Thanks to the research-driven Naturale process and Woolmark's rigorous Natural Coloration Technology standards, Herb & Hue achieves the durability and color retention that rivals any synthetic dye—far beyond what home plant-dyeing can accomplish.

This commercial-grade botanical dyeing process creates colors that are built to last. However, as with all premium fibres, thoughtful care will preserve the beauty and integrity of your finished pieces for years to come.

Care instructions: Gently hand wash in cool water using a delicate wool wash. While our colors are engineered for lasting vibrancy, some natural dyestuffs can occasionally transfer when fibres are handled with warm or moist hands, so wash colors separately as a precaution. When blocking, lay your piece flat on a clean towel and shape to size, avoiding aggressive agitation or prolonged soaking.